7 Shopify Performance Fixes That Actually Move the Needle
Most Shopify speed guides rehash the same advice. Here are the fixes that actually impact your Core Web Vitals and conversion rate.
Shopify Developer & Partner
Custom Shopify themes, headless builds, and conversion-obsessed development for brands ready to dominate their market.
80+
Stores Launched
$12M+
Revenue Generated
99%
Performance Score
4.9/5
Client Rating
About Me
I'm Maksym — a Shopify developer and certified partner based in Melbourne, Australia. For the past 7 years, I've been obsessed with one thing: building online stores that actually convert.
I've worked with 80+ brands across DTC, luxury, wellness, and lifestyle verticals — from ground-up custom themes to headless Hydrogen builds. Every project starts with understanding your customer's journey and ends with measurable results.
When I'm not deep in Liquid templates or React components, you'll find me dissecting checkout flows, nerding out on Core Web Vitals, or exploring Melbourne's coffee scene.
7+
Years Experience
Tech Stack
Selected Work
Every project is a case study in converting browsers into buyers.
Full custom theme build for a DTC skincare brand. 42% increase in conversion rate, sub-2s load times.
Hydrogen-powered headless storefront for a performance sportswear brand. 98 Lighthouse score.
Luxury candle brand with immersive product pages and custom subscription flow. AOV up 67%.
WooCommerce to Shopify Plus migration for artisan ceramics. Zero downtime, 3x faster checkout.
Let's talk about your project and see how we can turn your Shopify store into a conversion machine.
Get in TouchWhat I Do
Pixel-perfect Liquid themes built from scratch. No cookie-cutter templates. Every line of code tailored to your brand.
Blazing-fast headless storefronts with Shopify Hydrogen and the Storefront API. Maximum performance, zero compromises.
Speed audits, Core Web Vitals optimization, and conversion rate improvements backed by data, not guesswork.
Custom Shopify apps, third-party integrations, and API work. Klaviyo, Recharge, ShipStation, and beyond.
Seamless migrations from WooCommerce, Magento, or BigCommerce. Your data, your SEO equity, zero downtime.
Retainer-based maintenance, feature updates, and technical support. Your store never stops improving.
How It Works
Deep dive into your brand, goals, audience, and competitive landscape. No generic questionnaires.
High-fidelity mockups in Figma. You see exactly what you're getting before a single line of code is written.
Clean, performant code. Weekly demos so you're never in the dark. Built for speed and conversion.
Rigorous QA, performance testing, and a smooth go-live. Plus 30 days of post-launch support included.
Client Words
"Maksym didn't just build us a store, he built us a revenue machine. Our conversion rate doubled in the first month. He understood our brand vision on day one and translated it into an experience our customers genuinely love."
Sarah Linden
Founder, MARA Botanicals
"The headless build was flawless. Our site loads instantly and the customer experience is unreal. We've had customers literally comment on how fast the site is. Worth every penny."
Marcus Rivera
CEO, Volt Athletics
"Migrated us from WooCommerce with zero issues. SEO rankings didn't drop a single position. Checkout is 3x faster. The most professional developer I've worked with."
James Kirkwood
Co-founder, Kiln & Co
"Our subscription candle box went from a clunky third-party checkout to a seamless native flow. Subscriber churn dropped 34% in the first quarter. Maksym thinks about the business, not just the code."
Nadia Chen
Brand Director, Haus of Ember
"We needed a custom Klaviyo integration that synced real-time inventory with our email flows. Maksym built it in a week and it's been bulletproof since. He's our first call for anything Shopify."
Daniel Osei
CTO, Provisions & Co
"We were on a tight Black Friday deadline. Maksym delivered a complete redesign plus a custom bundle builder in 3 weeks flat. That BFCM was our biggest ever, $480K in a single weekend."
Priya Sharma
CEO, Thread & Bone
Pricing
Every project gets a detailed proposal with fixed pricing. No hourly surprises, no hidden fees.
Starter
Quick wins & smaller scopes
$5K – $10K
Fixed project fee
Growth
Full builds & redesigns
$10K – $25K
Fixed project fee
Scale
Headless & enterprise
$25K+
Fixed project fee
All prices in USD. Monthly retainers also available from $2K/mo.
FAQ
Every project is scoped individually, but most custom theme builds fall in the $10K–$25K range. Headless/Hydrogen builds typically start at $25K+. I always provide a detailed proposal with fixed pricing before any work begins — no surprise invoices.
Custom themes take 6–10 weeks from kickoff to launch. Headless builds run 10–16 weeks. Migrations are usually 3–8 weeks depending on catalog size. I provide a detailed timeline with weekly milestones so you always know where things stand.
Absolutely. While I'm based in Melbourne, Australia, most of my clients are in the US, UK, and Europe. I'm flexible with time zones and use async communication (Loom, Slack, Notion) to keep projects moving without scheduling headaches.
Every project includes 30 days of complimentary post-launch support for bug fixes and minor adjustments. For ongoing work, I offer monthly retainer plans starting at 10 hours/month. Most of my clients stay on retainer because their stores never stop evolving.
Both. I'm comfortable taking a Figma file from your designer and building it pixel-perfect, or I can handle the full design-to-development process myself. For larger projects, I collaborate with a trusted network of UI/UX designers who specialize in e-commerce.
Insights
Most Shopify speed guides rehash the same advice. Here are the fixes that actually impact your Core Web Vitals and conversion rate.
When does headless make sense? A practical guide to choosing between Shopify's Liquid themes and Hydrogen storefronts.
A deep dive into the CRO tactics, UX changes, and technical optimizations that doubled a skincare brand's conversion rate.
Start a Project
Ready to transform your Shopify store? Tell me about your project and I'll get back to you within 24 hours.